Marketing success depends on combining creativity with data-driven strategy. This toolkit offers a curated selection of courses, books, and resources to strengthen your skills, from mastering social media and AI marketing to applying analytics, agile methods, and storytelling. Whether you are refining your strategy or exploring new tools, these materials help you stay adaptable and effective in a fast-changing digital world.
Cal Poly’s University Communications and Marketing team supports employees with guidance, branding templates, and examples to ensure clear, consistent messaging. They help campus partners share the university’s story effectively across all platforms.
Adobe Creative Cloud equips you with tools to design engaging digital and print materials that highlight the university’s brand and share its story effectively.
Use SurveyMonkey to gather feedback from students, faculty, and stakeholders. Create surveys that inform strategic decisions, enhance programs, and strengthen campus communication.
Social media marketing can be a powerful business tool when used strategically. In this course, marketing consultant Brian Honigman teaches you how to develop a plan, measure success, engage your audience with targeted content, and build meaningful customer and creator partnerships to stand out.
Discover how AI is revolutionizing marketing with this comprehensive learning path. Master essential AI concepts and tools—like machine learning, predictive, and generative AI—to enhance lead generation, content creation, and strategy, empowering you to stay ahead in the AI-driven marketing landscape.
Learn how to evaluate analytics and key performance indicators (KPIs) to measure the effectiveness of your marketing efforts. Understand which tactics resonate most with your target audience by analyzing performance data. This insight helps you refine your strategy and make informed decisions to improve future campaigns.
The links below will take you to the Cal Poly Learning Hub, please log in and you will be redirected to the book. Click "Start" to begin reading.
Scott Brinker’s book Hacking Marketing explores how adopting agile practices can help marketers become more nimble, creative, and effective in today’s fast-paced digital landscape. It emphasizes the need for iterative experimentation, responsiveness, and modern management techniques to replace outdated marketing processes and drive better results.
This book provides a practical guide to marketing higher education by treating universities as both service providers and educational brands. It covers key topics like segmentation, pricing, and internationalization, using real-life case studies to connect theory with practice for students and professionals.
Every few generations, a technoeconomic revolution transforms how work is done, creating opportunities for new leaders to emerge. In Generative AI for Marketing, Malay A. Upadhyay empowers current and future marketers to become those leaders and guide their organizations confidently into the AI era.
